{"id":1992,"date":"2025-10-14T15:14:29","date_gmt":"2025-10-14T15:14:29","guid":{"rendered":"https:\/\/aboutcom.com.br\/pt\/?page_id=1992"},"modified":"2026-04-16T18:54:32","modified_gmt":"2026-04-16T18:54:32","slug":"narrativas-para-startups","status":"publish","type":"page","link":"https:\/\/aboutcom.com.br\/es\/narrativas-para-startups\/","title":{"rendered":"aboutCOM | Narrativas para Startups"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-palette-color-3-color has-text-color has-link-color wp-elements-847e9c6038e20db7b149024c6e472ba1\">Curso r\u00e1pido: Narrativas para Startups<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/site_cursonarrativa-819x1024.png\" alt=\"\" class=\"wp-image-1997\" srcset=\"https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/site_cursonarrativa-819x1024.png 819w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/site_cursonarrativa-240x300.png 240w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/site_cursonarrativa-768x960.png 768w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/site_cursonarrativa-500x625.png 500w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/site_cursonarrativa.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-palette-color-3-color has-text-color has-link-color wp-elements-0ee6ee4bf4f24a0500bf0c9f341ef6da\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);\">Objetivo<\/h4>\n\n\n\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);\">Capacitar fundadores e equipes a construir narrativas estrat\u00e9gicas que conectem com m\u00faltiplas personas, como base para posicionamento e comunica\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-palette-color-3-color has-text-color has-link-color wp-elements-2e419589b2d31d9e6cd9fe44910185a2\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);\">Conte\u00fado<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">O que \u00e9 narrativa estrat\u00e9gica<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Diferen\u00e7a entre storytelling e posicionamento<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Diferen\u00e7a entre ICP e persona<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Por que startups precisam de m\u00faltiplas personas<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Como personas moldam a narrativa<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Como adaptar a narrativa para cada p\u00fablico (investidor, cliente, talento)<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Como transformar a narrativa em pitch<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Adequa\u00e7\u00e3o da narrativa para amplifica\u00e7\u00e3o em site, redes sociais e decks<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Recursos e materiais complementares<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/08\/3-2-819x1024.png\" alt=\"\" class=\"wp-image-1832\" style=\"width:200px\" srcset=\"https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/08\/3-2-819x1024.png 819w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/08\/3-2-240x300.png 240w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/08\/3-2-768x960.png 768w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/08\/3-2-500x625.png 500w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/08\/3-2.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44.45%\">\n<h2 class=\"wp-block-heading has-text-align-center has-palette-color-3-color has-text-color has-link-color wp-elements-58657dd6015d71b1deceb76a67aaf3e4\"><strong>Nova turma em breve<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);\"><strong>Carga hor\u00e1ria total:<\/strong> 3h<\/li>\n\n\n\n<li style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);\"><strong>Formato: aulas ao vivo online<\/strong> (n\u00e3o ser\u00e1 gravado)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized display: none;\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/08\/4-1-819x1024.png\" alt=\"\" class=\"wp-image-1833\" style=\"width:200px\" srcset=\"https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/08\/4-1-819x1024.png 819w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/08\/4-1-240x300.png 240w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/08\/4-1-768x960.png 768w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/08\/4-1-500x625.png 500w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/08\/4-1.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-palette-color-3-background-color has-background has-large-font-size has-custom-font-size wp-element-button\">EM BREVE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size has-medium-font-size is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/aboutcom.com.br\/pt\/treinamentos-livres\/\">Treinamentos Livres aboutCOM<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2d7698b3 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border\"><a href=\"https:\/\/aboutcom.com.br\/pt\/tpv-livre\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/TPV-banner-sympla-1024x536.jpg\" alt=\"\" class=\"wp-image-2001\" style=\"border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-left-radius:35px;border-bottom-right-radius:35px;aspect-ratio:1.9104928082999293;object-fit:cover;width:400px\" srcset=\"https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/TPV-banner-sympla-1024x536.jpg 1024w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/TPV-banner-sympla-300x157.jpg 300w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/TPV-banner-sympla-768x402.jpg 768w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/TPV-banner-sympla-1536x804.jpg 1536w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/TPV-banner-sympla-500x262.jpg 500w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/TPV-banner-sympla.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border\"><a href=\"https:\/\/aboutcom.com.br\/pt\/narrativas-para-startups\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/Narrativa-StartUP-banner-sympla-1024x536.jpg\" alt=\"\" class=\"wp-image-2002\" style=\"border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-left-radius:35px;border-bottom-right-radius:35px;aspect-ratio:1.9104928082999293;object-fit:cover;width:400px\" srcset=\"https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/Narrativa-StartUP-banner-sympla-1024x536.jpg 1024w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/Narrativa-StartUP-banner-sympla-300x157.jpg 300w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/Narrativa-StartUP-banner-sympla-768x402.jpg 768w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/Narrativa-StartUP-banner-sympla-1536x804.jpg 1536w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/Narrativa-StartUP-banner-sympla-500x262.jpg 500w, https:\/\/aboutcom.com.br\/wp-content\/uploads\/2025\/10\/Narrativa-StartUP-banner-sympla.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Curso r\u00e1pido: Narrativas para Startups Objetivo Capacitar fundadores e equipes a construir narrativas estrat\u00e9gicas que conectem com m\u00faltiplas personas, como base para posicionamento e comunica\u00e7\u00e3o. Conte\u00fado Nova turma em breve<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1992","page","type-page","status-publish","hentry"],"blocksy_meta":{"has_hero_section":"disabled","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>aboutCOM | Narrativas para Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboutcom.com.br\/es\/narrativas-para-startups\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:locale:alternate\" content=\"pt_BR\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"aboutCOM | Narrativas para Startups\" \/>\n<meta property=\"og:description\" content=\"Curso r\u00e1pido: Narrativas para Startups Objetivo Capacitar fundadores e equipes a construir narrativas estrat\u00e9gicas que conectem com m\u00faltiplas personas, como base para posicionamento e comunica\u00e7\u00e3o. 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