{"id":2266,"date":"2026-05-11T16:57:56","date_gmt":"2026-05-11T16:57:56","guid":{"rendered":"https:\/\/aboutcom.com.br\/pt\/?p=2266"},"modified":"2026-05-11T16:57:58","modified_gmt":"2026-05-11T16:57:58","slug":"sessoes-em-apps-sobem-20-na-america-latina-e-saltam-62-em-financas-diz-adjust","status":"publish","type":"post","link":"https:\/\/aboutcom.com.br\/pt\/sessoes-em-apps-sobem-20-na-america-latina-e-saltam-62-em-financas-diz-adjust\/","title":{"rendered":"Sess\u00f5es em apps sobem 20% na Am\u00e9rica Latina e saltam 62% em finan\u00e7as, diz Adjust"},"content":{"rendered":"\n

As sess\u00f5es em aplicativos cresceram 20% na Am\u00e9rica Latina em 2025, refor\u00e7ando a posi\u00e7\u00e3o da regi\u00e3o como um dos mercados mais din\u00e2micos do ecossistema m\u00f3vel global. O crescimento \u00e9 ainda mais expressivo no segmento financeiro, onde as sess\u00f5es aumentaram 62% no mesmo per\u00edodo.<\/p>\n\n\n\n

\u201cA Am\u00e9rica Latina oferece enormes oportunidades para o crescimento de aplicativos, mas tamb\u00e9m traz expectativas mais altas por parte dos usu\u00e1rios. Para ter sucesso, as empresas precisam construir experi\u00eancias conectadas e contar com mensura\u00e7\u00e3o precisa para entender o impacto dos canais e otimizar o crescimento\u201d, afirma Fernando Cabral, diretor de Growth LATAM da Adjust.<\/p>\n\n\n\n

Os dados s\u00e3o do relat\u00f3rio Mobile App Trends: LATAM Edition 2026<\/em>, que analisa o desempenho de aplicativos entre janeiro de 2024 e mar\u00e7o de 2026 com base em dados agregados.e\u00a0<\/p>\n\n\n\n

Al\u00e9m do aumento no engajamento, o estudo mostra a expans\u00e3o cont\u00ednua da base de usu\u00e1rios. As instala\u00e7\u00f5es de aplicativos na regi\u00e3o cresceram 13% ano contra ano em 2025.<\/p>\n\n\n\n

Entre os segmentos analisados, o e-commerce segue como um dos principais motores de crescimento. As instala\u00e7\u00f5es aumentaram 17% em 2025, acompanhadas por um crescimento de 30% nas sess\u00f5es, impulsionado por eventos sazonais de compras e pela cont\u00ednua migra\u00e7\u00e3o para o com\u00e9rcio m\u00f3vel.<\/p>\n\n\n\n

Os aplicativos financeiros apresentaram o crescimento mais acelerado. Al\u00e9m do aumento de 62% nas sess\u00f5es, as instala\u00e7\u00f5es cresceram 18% em 2025, refletindo a digitaliza\u00e7\u00e3o cont\u00ednua dos servi\u00e7os financeiros e o papel cada vez mais relevante desses aplicativos no dia a dia dos usu\u00e1rios.<\/p>\n\n\n\n

O engajamento dos usu\u00e1rios permanece elevado em toda a regi\u00e3o. No primeiro trimestre de 2026, a dura\u00e7\u00e3o m\u00e9dia das sess\u00f5es atingiu 17,9 minutos.<\/p>\n\n\n\n

A Am\u00e9rica Latina tamb\u00e9m apresenta taxas de opt-in superiores \u00e0 m\u00e9dia global. No primeiro trimestre de 2026, a taxa de consentimento do App Tracking Transparency (ATT)<\/em> chegou a 49%, em compara\u00e7\u00e3o com 38% globalmente, ampliando o potencial para estrat\u00e9gias orientadas por dados.<\/p>\n\n\n\n

O relat\u00f3rio completo est\u00e1 dispon\u00edvel aqui<\/a>.<\/p>\n\n\n\n

Sobre a Adjust<\/strong><\/h4>\n\n\n\n

A Adjust<\/a>, empresa da AppLovin (NASDAQ: APP), \u00e9 a plataforma de analytics utilizada por profissionais de marketing em todo o mundo para mensurar e crescer seus aplicativos em diferentes meios: dispositivos m\u00f3veis, CTV e muito mais. A Adjust trabalha com empresas em todas as etapas de sua jornada mobile, desde marcas digitais at\u00e9 empresas tradicionais que est\u00e3o lan\u00e7ando seu primeiro app. As poderosas solu\u00e7\u00f5es de medi\u00e7\u00e3o e an\u00e1lise com tecnologia de IA da Adjust fornecem visibilidade e insights, enquanto solu\u00e7\u00f5es de deep linking e engajamento ajudam a impulsionar o ROI.<\/p>\n\n\n\n

Contatos para Imprensa:<\/strong><\/h5>\n\n\n\n

James Della Valle –\u00a0jamesdellavalle@aboutcom.com.br<\/p>\n\n\n\n

Nat\u00e1lia Diogo – nataliadiogo@aboutcom.com.br <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Estudo destaca crescimento consistente no uso e engajamento de aplicativos na regi\u00e3o, com e-commerce e servi\u00e7os financeiros liderando o avan\u00e7o<\/p>\n","protected":false},"author":8,"featured_media":2267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[228,227],"tags":[],"class_list":["post-2266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adjust","category-sala-de-imprensa"],"blocksy_meta":[],"acf":[],"yoast_head":"\nSess\u00f5es em apps sobem 20% na Am\u00e9rica Latina e saltam 62% em finan\u00e7as, diz Adjust<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboutcom.com.br\/pt\/sessoes-em-apps-sobem-20-na-america-latina-e-saltam-62-em-financas-diz-adjust\/\" \/>\n<meta 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