{"id":2269,"date":"2026-05-11T17:04:03","date_gmt":"2026-05-11T17:04:03","guid":{"rendered":"https:\/\/aboutcom.com.br\/pt\/?p=2269"},"modified":"2026-05-11T17:04:05","modified_gmt":"2026-05-11T17:04:05","slug":"apps-de-compras-crescem-ate-43-antes-do-dia-das-maes-e-reforcam-papel-do-mobile-na-decisao-de-compra","status":"publish","type":"post","link":"https:\/\/aboutcom.com.br\/pt\/apps-de-compras-crescem-ate-43-antes-do-dia-das-maes-e-reforcam-papel-do-mobile-na-decisao-de-compra\/","title":{"rendered":"Apps de compras crescem at\u00e9 43% antes do Dia das M\u00e3es e refor\u00e7am papel do mobile na decis\u00e3o de compra"},"content":{"rendered":"\n<p>A proximidade do Dia das M\u00e3es j\u00e1 movimenta de forma significativa o uso de aplicativos no Brasil. Dados da Adjust mostram que, nos 14 dias que antecedem a data, as <strong>instala\u00e7\u00f5es de apps de compras cresceram at\u00e9 43%<\/strong>, com destaque para a categoria de compras. Aplicativos de e-commerce registraram alta de 20%, enquanto plataformas de cupons e ofertas avan\u00e7aram 5%.<\/p>\n\n\n\n<p>O engajamento dos usu\u00e1rios tamb\u00e9m se intensificou no per\u00edodo. <strong>Aplicativos de mensagens registraram aumento de 154% em sess\u00f5es<\/strong>, refor\u00e7ando seu papel no compartilhamento de recomenda\u00e7\u00f5es, na organiza\u00e7\u00e3o das compras e outras mensagens condizentes com a data. J\u00e1 os apps de mapas e navega\u00e7\u00e3o cresceram 24%, refletindo o aumento da circula\u00e7\u00e3o de pessoas.<\/p>\n\n\n\n<p>Os dados indicam que o comportamento do consumidor vai al\u00e9m da compra direta, envolvendo uma jornada mais ampla, que inclui pesquisa, compara\u00e7\u00e3o e intera\u00e7\u00e3o social antes da decis\u00e3o final.<\/p>\n\n\n\n<p>\u201cO Dia das M\u00e3es \u00e9 um momento-chave em que o mobile se torna o principal ponto de contato entre marcas e consumidores. Os aplicativos acompanham toda a jornada, da descoberta \u00e0 convers\u00e3o, passando por pesquisa e intera\u00e7\u00e3o entre pessoas\u201d, afirma Fernando Cabral, Director of Growth LATAM da Adjust.<\/p>\n\n\n\n<p>A tend\u00eancia acompanha o desempenho mais amplo do e-commerce no per\u00edodo. Em 2025, as vendas de Dia das M\u00e3es cresceram 9,2%, alcan\u00e7ando R$ 1,9 bilh\u00e3o, segundo levantamento das plataformas Tray e Bling, da LWSA. Entre as categorias com maior destaque est\u00e3o eletr\u00f4nicos, moda e beleza. A jornada de compra tamb\u00e9m se mostra cada vez mais h\u00edbrida, com consumidores transitando entre marketplaces, lojas online e varejo f\u00edsico.<\/p>\n\n\n\n<p>Na compara\u00e7\u00e3o com a m\u00e9dia anual, o Dia das M\u00e3es tamb\u00e9m impulsiona categorias espec\u00edficas de aplicativos. Apps de receitas registraram crescimento de 170% nas instala\u00e7\u00f5es, enquanto aplicativos de mensagens tiveram aumento de 125% em sess\u00f5es, refor\u00e7ando o car\u00e1ter social e familiar da data.<\/p>\n\n\n\n<p>Para os varejistas, o cen\u00e1rio refor\u00e7a a import\u00e2ncia de estrat\u00e9gias omnichannel orientadas por dados. A capacidade de acompanhar o comportamento do usu\u00e1rio em diferentes momentos e plataformas \u00e9 fundamental para capturar demanda e maximizar resultados.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sobre a Adjust<\/strong><\/h4>\n\n\n\n<p>A <a href=\"https:\/\/www.adjust.com\/pt\/\"><u>Adjust<\/u><\/a>, empresa da AppLovin (NASDAQ: APP), \u00e9 a plataforma de analytics utilizada por profissionais de marketing em todo o mundo para mensurar e crescer seus aplicativos em diferentes meios: dispositivos m\u00f3veis, CTV e muito mais. A Adjust trabalha com empresas em todas as etapas de sua jornada mobile, desde marcas digitais at\u00e9 empresas tradicionais que est\u00e3o lan\u00e7ando seu primeiro app. As poderosas solu\u00e7\u00f5es de medi\u00e7\u00e3o e an\u00e1lise com tecnologia de IA da Adjust fornecem visibilidade e insights, enquanto solu\u00e7\u00f5es de deep linking e engajamento ajudam a impulsionar o ROI.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Contatos para Imprensa:<\/strong><\/h5>\n\n\n\n<p>James Della Valle &#8211; jamesdellavalle@aboutcom.com.br<\/p>\n\n\n\n<p>Nat\u00e1lia Diogo &#8211; nataliadiogo@aboutcom.com.br&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dados da Adjust apontam alta nas instala\u00e7\u00f5es e avan\u00e7o do engajamento em aplicativos de mensagens e navega\u00e7\u00e3o<\/p>\n","protected":false},"author":8,"featured_media":2270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[228,227],"tags":[],"class_list":["post-2269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adjust","category-sala-de-imprensa"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apps de compras crescem at\u00e9 43% antes do Dia das M\u00e3es e refor\u00e7am papel do mobile na decis\u00e3o de compra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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