{"id":2322,"date":"2026-08-25T19:34:43","date_gmt":"2026-08-25T19:34:43","guid":{"rendered":"https:\/\/aboutcom.com.br\/pt\/?p=2322"},"modified":"2026-08-26T17:40:22","modified_gmt":"2026-08-26T17:40:22","slug":"com-chatgpt-ads-adjust-viabiliza-uma-nova-categoria-de-midia","status":"publish","type":"post","link":"https:\/\/aboutcom.com.br\/pt\/com-chatgpt-ads-adjust-viabiliza-uma-nova-categoria-de-midia\/","title":{"rendered":"Com ChatGPT Ads, Adjust viabiliza a mensura\u00e7\u00e3o de uma nova categoria de m\u00eddia para aquisi\u00e7\u00e3o de usu\u00e1rios"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Integra\u00e7\u00e3o permite medir instala\u00e7\u00f5es, convers\u00f5es e eventos p\u00f3s-download em campanhas realizadas na plataforma da OpenAI, inserindo a IA conversacional no ecossistema de m\u00eddia de performance<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo, agosto de 2026<\/strong> \u2013 A Adjust passa a oferecer suporte \u00e0 mensura\u00e7\u00e3o de campanhas realizadas no ChatGPT Ads, plataforma de publicidade da OpenAI. A integra\u00e7\u00e3o permite que anunciantes acompanhem desde impress\u00f5es, cliques e instala\u00e7\u00f5es de aplicativos at\u00e9 eventos p\u00f3s-download e convers\u00f5es, inserindo a IA conversacional no ecossistema de m\u00eddia de performance com o mesmo padr\u00e3o de mensura\u00e7\u00e3o j\u00e1 utilizado nos principais canais digitais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O lan\u00e7amento do ChatGPT Ads representa a entrada das plataformas de IA conversacional no ecossistema de m\u00eddia de performance. Como acontece com qualquer novo canal, a ado\u00e7\u00e3o pelas marcas depende da capacidade de medir resultados. Ao integrar o ChatGPT Ads \u00e0 nossa plataforma, permitimos que anunciantes avaliem esse novo ambiente com o mesmo n\u00edvel de transpar\u00eancia e atribui\u00e7\u00e3o que j\u00e1 utilizam em outros canais digitais&#8221;, afirma Fernando Cabral, diretor de Growth para a Am\u00e9rica Latina da Adjust.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img decoding=\"async\" src=\"https:\/\/aboutcom.com.br\/wp-content\/uploads\/2026\/08\/image.png\" alt=\"\" class=\"wp-image-2323\" style=\"border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com a chegada do novo servi\u00e7o, esse ambiente passa a oferecer \u00e0s marcas um novo canal para aquisi\u00e7\u00e3o de usu\u00e1rios, permitindo alcan\u00e7ar consumidores em momentos de alta inten\u00e7\u00e3o, enquanto pesquisam informa\u00e7\u00f5es, avaliam alternativas ou buscam solu\u00e7\u00f5es dentro de uma conversa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao mesmo tempo, a entrada da IA conversacional no mercado publicit\u00e1rio traz um desafio conhecido pelos profissionais de marketing: medir resultados. Entender quais campanhas geram instala\u00e7\u00f5es, quais usu\u00e1rios convertem ap\u00f3s o download e como esse novo canal se comporta em rela\u00e7\u00e3o ao restante do mix de m\u00eddia ser\u00e1 determinante para sua consolida\u00e7\u00e3o nas estrat\u00e9gias de aquisi\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na pr\u00e1tica, a integra\u00e7\u00e3o permite relacionar campanhas realizadas no ChatGPT Ads \u00e0s instala\u00e7\u00f5es de aplicativos e aos principais eventos de convers\u00e3o, como cadastros, compras e outras a\u00e7\u00f5es realizadas pelos usu\u00e1rios. As informa\u00e7\u00f5es tamb\u00e9m podem ser compartilhadas com a OpenAI por meio da Conversion API, contribuindo para a otimiza\u00e7\u00e3o cont\u00ednua das campanhas e oferecendo aos anunciantes uma vis\u00e3o mais completa sobre o desempenho desse novo canal.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter has-custom-border\"><img decoding=\"async\" src=\"https:\/\/app.i-maxpr.com\/newsystem\/data\/assets\/1880082514\/12585\/25d\/25d3cdbfc488308dfb917e5d57329d52.png\" alt=\"\" style=\"border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para a Adjust, a chegada da publicidade \u00e0s plataformas de IA conversacional representa mais um passo na evolu\u00e7\u00e3o do marketing de performance, aproximando um ambiente baseado em conversas dos mesmos padr\u00f5es de atribui\u00e7\u00e3o e an\u00e1lise j\u00e1 consolidados em buscadores, redes sociais e demais plataformas digitais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Com essa integra\u00e7\u00e3o, a IA generativa passa a ocupar um espa\u00e7o no planejamento de m\u00eddia das marcas. O modelo surge como um novo canal para aquisi\u00e7\u00e3o de usu\u00e1rios, que precisa ser mensurado com a mesma precis\u00e3o dos canais j\u00e1 consolidados. Nossa integra\u00e7\u00e3o permite que anunciantes comparem o ChatGPT Ads com outros canais de m\u00eddia utilizando os mesmos indicadores de atribui\u00e7\u00e3o e performance&#8221;, completa Cabral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a novidade, anunciantes passam a avaliar campanhas no ChatGPT Ads utilizando m\u00e9tricas como impress\u00f5es, cliques, CTR, CPC, CPM, instala\u00e7\u00f5es, convers\u00f5es e retorno sobre investimento, incorporando a IA conversacional \u00e0s estrat\u00e9gias de marketing orientadas por dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre a Adjust<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A<a href=\"https:\/\/www.adjust.com\/pt\/\"> <u>Adjust<\/u><\/a>, empresa da AppLovin (NASDAQ: APP), \u00e9 a plataforma de analytics utilizada por profissionais de marketing em todo o mundo para mensurar e crescer seus aplicativos em diferentes meios: dispositivos m\u00f3veis, CTV e muito mais. A Adjust trabalha com empresas em todas as etapas de sua jornada mobile, desde marcas digitais at\u00e9 empresas tradicionais que est\u00e3o lan\u00e7ando seu primeiro app. As poderosas solu\u00e7\u00f5es de medi\u00e7\u00e3o e an\u00e1lise com tecnologia de IA da Adjust fornecem visibilidade e insights, enquanto solu\u00e7\u00f5es de deep linking e engajamento ajudam a impulsionar o ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contatos para Imprensa:<\/strong><br>James Della Valle, Nat\u00e1lia Diogo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">adjust@aboutcom.com.br<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integra\u00e7\u00e3o permite medir instala\u00e7\u00f5es, convers\u00f5es e eventos p\u00f3s-download em campanhas realizadas na plataforma da OpenAI, inserindo a IA conversacional no ecossistema de m\u00eddia de performance S\u00e3o Paulo, agosto de 2026 \u2013 A Adjust passa a oferecer suporte \u00e0 mensura\u00e7\u00e3o de campanhas realizadas no ChatGPT Ads, plataforma de publicidade da OpenAI. A integra\u00e7\u00e3o permite que anunciantes [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[228,227],"tags":[],"class_list":["post-2322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adjust","category-sala-de-imprensa"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com ChatGPT Ads, Adjust viabiliza a mensura\u00e7\u00e3o de uma nova categoria de m\u00eddia para aquisi\u00e7\u00e3o de usu\u00e1rios<\/title>\n<meta name=\"description\" content=\"Integra\u00e7\u00e3o permite medir instala\u00e7\u00f5es, convers\u00f5es e 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