{"id":491,"date":"2016-09-27T16:11:29","date_gmt":"2016-09-27T16:11:29","guid":{"rendered":"http:\/\/aboutcom.com.br\/\/pt\/?p=491"},"modified":"2025-08-01T13:37:27","modified_gmt":"2025-08-01T13:37:27","slug":"about-being-aboutcom-1-como-tudo-comecou","status":"publish","type":"post","link":"https:\/\/aboutcom.com.br\/pt\/about-being-aboutcom-1-como-tudo-comecou\/","title":{"rendered":"about being aboutCOM #1: como tudo come\u00e7ou"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">por Editorial aboutCOM<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Na primeira parte de uma s\u00e9rie de v\u00eddeos, Flavia Sobral Faccioni conta sobre a inspira\u00e7\u00e3o do av\u00f4, piloto da FAB, e a ideia de criar uma ag\u00eancia de comunica\u00e7\u00e3o<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Desde pequena, <\/span><span style=\"font-weight: 400;\">Flavia Sobral Faccioni<\/span><span style=\"font-weight: 400;\"> sonhava em ser jornalista. As tramas que ouvia na inf\u00e2ncia de seu av\u00f4, piloto da FAB, sobre os treinamentos da equipe de resgate e salvamento de cientistas perdidos na floresta amaz\u00f4nica, a estimularam a escolher uma profiss\u00e3o que lhe permitisse contar hist\u00f3rias. Assim que ingressou na Faculdade de Campinas (Facamp), foi paix\u00e3o \u00e0 primeira vista.<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">Essa \u00e9 uma das mem\u00f3rias retratadas no primeiro v\u00eddeo da s\u00e9rie &#8220;about being aboutCOM&#8221;, que narra a trajet\u00f3ria de Flavia e sua percep\u00e7\u00e3o sobre estrat\u00e9gias de comunica\u00e7\u00e3o, que resultaram na cria\u00e7\u00e3o da ag\u00eancia aboutCOM.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/HyB9aeVcb2g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Ap\u00f3s dez anos atuando nas principais ag\u00eancias de rela\u00e7\u00f5es p\u00fablicas nacionais e internacionais, Flavia percebeu que na maioria das vezes a solu\u00e7\u00e3o mais adequada para um desafio de neg\u00f3cio n\u00e3o \u00e9 encontrada em modelos estrat\u00e9gicos engessados. A partir dessa percep\u00e7\u00e3o criou em 2014 a aboutCOM, ag\u00eancia de diagn\u00f3stico e solu\u00e7\u00f5es de comunica\u00e7\u00e3o especializada em customizar o planejamento de acordo com o perfil e realidade da empresa. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSou apaixonada por comunica\u00e7\u00e3o e acredito que ela pode fazer a diferen\u00e7a n\u00e3o s\u00f3 nas empresas, mas na vida\u201d, diz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o perca, nos pr\u00f3ximos meses, os cinco v\u00eddeos restantes da s\u00e9rie.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada empresa tem uma hist\u00f3ria e \u00e9 preciso encontrar a linguagem para cont\u00e1-la<\/p>\n","protected":false},"author":2,"featured_media":492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[220,222],"tags":[],"class_list":["post-491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conhecimento","category-t2h-conhecimento"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>about being aboutCOM #1: como tudo come\u00e7ou<\/title>\n<meta name=\"description\" content=\"Na primeira parte de uma s\u00e9rie de v\u00eddeos, Flavia Sobral Faccioni conta sobre a inspira\u00e7\u00e3o do av\u00f4, piloto da FAB, e a ideia de criar uma ag\u00eancia de comunica\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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