{"id":503,"date":"2016-10-28T13:31:21","date_gmt":"2016-10-28T13:31:21","guid":{"rendered":"http:\/\/aboutcom.com.br\/\/pt\/?p=503"},"modified":"2025-08-01T13:26:32","modified_gmt":"2025-08-01T13:26:32","slug":"about-being-aboutcom-2-informacao-nao-e-diferencial","status":"publish","type":"post","link":"https:\/\/aboutcom.com.br\/pt\/about-being-aboutcom-2-informacao-nao-e-diferencial\/","title":{"rendered":"about being aboutCOM #2: informa\u00e7\u00e3o n\u00e3o \u00e9 diferencial"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">por Editorial aboutCOM<\/span><\/p>\n<p><em>Na segunda parte de uma s\u00e9rie de v\u00eddeos, Flavia Sobral Faccioni fala sobre a import\u00e2ncia de uma boa estrat\u00e9gia de comunica\u00e7\u00e3o para a empresa saber o que dizer, quando dizer e como dizer<\/em><\/p>\n<p><span style=\"font-weight: 400;\">No cen\u00e1rio atual, no qual h\u00e1 um alto volume de compartilhamento de informa\u00e7\u00e3o e todos t\u00eam acesso a tudo, ter informa\u00e7\u00f5es n\u00e3o significa muito, mas saber como us\u00e1-la \u00e9 essencial para firmar uma empresa no mercado e, mais importante, atingir as pessoas certas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segundo Flavia <\/span><i><span style=\"font-weight: 400;\">S<\/span><\/i><span style=\"font-weight: 400;\">obral Faccioni<\/span><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">fundadora da aboutCOM<\/span><i><span style=\"font-weight: 400;\">,<\/span><\/i><span style=\"font-weight: 400;\"> isso significa<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><span style=\"font-weight: 400;\">realizar um estudo completo de como aquela informa\u00e7\u00e3o pode ajudar na estrat\u00e9gia de neg\u00f3cios da empresa, e como fazer com que chegue em seu p\u00fablico-alvo. \u201cPara isso a comunica\u00e7\u00e3o tem que ser um prop\u00f3sito da companhia\u201d, diz.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"about being aboutCOM #2: informa\u00e7\u00e3o n\u00e3o \u00e9 diferencial\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/q35Ktwz20Xo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Com o objetivo de neg\u00f3cio bem definido, a estrat\u00e9gia de comunica\u00e7\u00e3o vira uma sustentadora e apoiadora do objetivo final da marca, que \u00e9 crescer atendendo bem o cliente<\/span><span style=\"font-weight: 400;\">. \u201cA estrat\u00e9gia de neg\u00f3cios est\u00e1, intimamente, ligada a de comunica\u00e7\u00e3o\u201d, afirma Flavia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assista o primeiro <a href=\"http:\/\/aboutcom.com.br\/2016\/09\/27\/about-being-aboutcom-1-como-tudo-comecou\/\">about being aboutCOM #1: como tudo come\u00e7ou<\/a>\u00a0e n\u00e3o perca, nos pr\u00f3ximos meses, os quatro v\u00eddeos restantes da s\u00e9rie.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>por Editorial aboutCOM Na segunda parte de uma s\u00e9rie de v\u00eddeos, Flavia Sobral Faccioni fala sobre a import\u00e2ncia de uma boa estrat\u00e9gia de comunica\u00e7\u00e3o para a empresa saber o que dizer, quando dizer e como dizer No cen\u00e1rio atual, no qual h\u00e1 um alto volume de compartilhamento de informa\u00e7\u00e3o e todos t\u00eam acesso a tudo, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[220,222],"tags":[],"class_list":["post-503","post","type-post","status-publish","format-standard","hentry","category-conhecimento","category-t2h-conhecimento"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site 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