{"id":517,"date":"2016-12-14T16:22:23","date_gmt":"2016-12-14T16:22:23","guid":{"rendered":"http:\/\/aboutcom.com.br\/\/pt\/?p=517"},"modified":"2025-08-01T13:25:49","modified_gmt":"2025-08-01T13:25:49","slug":"about-being-aboutcom-3-os-tao-esperados-kpis","status":"publish","type":"post","link":"https:\/\/aboutcom.com.br\/pt\/about-being-aboutcom-3-os-tao-esperados-kpis\/","title":{"rendered":"about being aboutCOM #3: os t\u00e3o esperados KPIs"},"content":{"rendered":"<p><strong>por Editorial aboutCOM<\/strong><\/p>\n<p><em>Na terceira parte de uma s\u00e9rie de v\u00eddeos, Flavia Sobral Faccioni fala sobre como mensurar resultados em projetos de comunica\u00e7\u00e3o<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Medir o retorno das a\u00e7\u00f5es \u00e9 algo esperado por todas as empresas. No mercado de comunica\u00e7\u00e3o, o KPI (Key Performance Indicator), que s\u00e3o os indicadores de performance da ag\u00eancia, est\u00e3o entre os principais desafios e precisam ser alinhados junto com o cliente e \u00e0 estrat\u00e9gia de comunica\u00e7\u00e3o. Isso porque, como explica Flavia Sobral Faccioni, fundadora da aboutCOM, os resultados podem ser medidos de formas diferentes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O primeiro passo \u00e9 definir qual o objetivo da empresa: criar um novo conceito ou vender mais? \u201cA comunica\u00e7\u00e3o como um prop\u00f3sito, que \u00e9 a forma que acreditamos, deve atingir o objetivo do neg\u00f3cio. E nem sempre a empresa quer vender mais. \u00c0s vezes, \u00e9 uma marca que quer se posicionar\u201d. diz Flavia.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Os t\u00e3o esperados KPIs\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/rMbRjYOINV8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Assista os primeiros\u00a0<a href=\"http:\/\/aboutcom.com.br\/2016\/09\/27\/about-being-aboutcom-1-como-tudo-comecou\/\">about being aboutCOM #1: como tudo come\u00e7ou<\/a>\u00a0 e\u00a0<a href=\"http:\/\/aboutcom.com.br\/about-being-aboutcom-2-informacao-nao-e-diferencial\/\">about being aboutCOM #2: informa\u00e7\u00e3o n\u00e3o \u00e9 diferencial<\/a>\u00a0e n\u00e3o perca, nos pr\u00f3ximos meses,\u00a0os dois v\u00eddeos restantes da s\u00e9rie.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entendendo os objetivos da empresa para medir resultados da comunica\u00e7\u00e3o<\/p>\n","protected":false},"author":2,"featured_media":518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[220,222],"tags":[],"class_list":["post-517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conhecimento","category-t2h-conhecimento"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>about being aboutCOM #3: os t\u00e3o esperados KPIs<\/title>\n<meta name=\"description\" content=\"Na terceira parte de uma s\u00e9rie de v\u00eddeos, Flavia Sobral Faccioni fala sobre como mensurar resultados em projetos de comunica\u00e7\u00e3o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboutcom.com.br\/pt\/about-being-aboutcom-3-os-tao-esperados-kpis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"about being aboutCOM #3: os t\u00e3o esperados KPIs\" \/>\n<meta property=\"og:description\" content=\"Na terceira parte de uma s\u00e9rie de v\u00eddeos, Flavia Sobral Faccioni fala sobre como mensurar resultados em projetos de comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aboutcom.com.br\/pt\/about-being-aboutcom-3-os-tao-esperados-kpis\/\" \/>\n<meta property=\"og:site_name\" content=\"aboutCOM\" \/>\n<meta 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