{"id":547,"date":"2017-02-23T14:06:39","date_gmt":"2017-02-23T14:06:39","guid":{"rendered":"http:\/\/aboutcom.com.br\/\/pt\/?p=547"},"modified":"2025-08-01T13:24:23","modified_gmt":"2025-08-01T13:24:23","slug":"about-being-aboutcom-5-america-latina-um-jeito-diferente-de-fazer-comunicacao","status":"publish","type":"post","link":"https:\/\/aboutcom.com.br\/pt\/about-being-aboutcom-5-america-latina-um-jeito-diferente-de-fazer-comunicacao\/","title":{"rendered":"about being aboutCOM #5: Am\u00e9rica Latina: um jeito diferente de fazer comunica\u00e7\u00e3o"},"content":{"rendered":"<p><strong>Por editorial aboutCOM<\/strong><em><strong><br \/>\n<\/strong><\/em><em><br \/>\nNa quinta parte de uma s\u00e9rie de v\u00eddeos, Flavia Sobral Faccioni mostra como montar uma estrat\u00e9gia que seja integrada com a vis\u00e3o global, mas sem perder a atua\u00e7\u00e3o local<br \/>\n<\/em><em><br \/>\n<\/em>Muitas multinacionais, ao trazerem um projeto de comunica\u00e7\u00e3o para o Brasil, n\u00e3o pensam no Pa\u00eds isoladamente, mas na Am\u00e9rica Latina, esquecendo que os pa\u00edses da regi\u00e3o s\u00e3o completamente diferentes e demandam estrat\u00e9gias distintas. Dessa forma, manter um di\u00e1logo aberto com o cliente \u00e9 fundamental para gerenciar a expectativa e mostrar qual o melhor cen\u00e1rio em cada pa\u00eds e o que a\u00e7\u00f5es funcionam melhor.<\/p>\n<p>Uma grande demanda, por exemplo, \u00e9 a coletiva de imprensa &#8211; a\u00e7\u00e3o que n\u00e3o tem o mesmo retorno no Brasil como tem em outros pa\u00edses da Regi\u00e3o. \u201cAssim, como cada local tem suas especificidades, \u00e9 essencial contar com uma ag\u00eancia local que entenda profundamente o mercado\u201d, diz Flavia Sobral Faccioni, fundadora da aboutCOM.<\/p>\n<p><iframe loading=\"lazy\" title=\"about being aboutCOM #5: Am\u00e9rica Latina: um jeito diferente de fazer comunica\u00e7\u00e3o\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/ShV0w9CcTCY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>N\u00e3o perca, no pr\u00f3ximo m\u00eas, o \u00faltimo v\u00eddeo da s\u00e9rie #aboutbeingaboutCOM .<\/p>\n<p><strong>Saiba mais:<\/strong><br \/>\n<a href=\"http:\/\/aboutcom.com.br\/about-being-aboutcom-1-como-tudo-comecou\/\">about being aboutCOM #1: como tudo come\u00e7ou<\/a><br \/>\n<a href=\"http:\/\/aboutcom.com.br\/about-being-aboutcom-2-informacao-nao-e-diferencial\/\">about being aboutCOM #2: informa\u00e7\u00e3o n\u00e3o \u00e9 diferencial<\/a><br \/>\n<a href=\"http:\/\/aboutcom.com.br\/about-being-aboutcom-3-os-tao-esperados-kpis\/\">about being aboutCOM #3: os t\u00e3o esperados KPIs<\/a><br \/>\n<a href=\"http:\/\/aboutcom.com.br\/about-being-aboutcom-4-alinhado-com-a-estrategia-sempre-engessado-nunca\/\">about being aboutCOM #4: Alinhado com a estrat\u00e9gia, sempre. Engessado, nunca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresas multinacionais precisam entender a comunica\u00e7\u00e3o no contexto brasileiro<\/p>\n","protected":false},"author":2,"featured_media":548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[220,222],"tags":[],"class_list":["post-547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conhecimento","category-t2h-conhecimento"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>about being aboutCOM #5: Am\u00e9rica Latina: um jeito diferente de fazer comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Na quinta parte de uma s\u00e9rie de v\u00eddeos, Flavia Sobral Faccioni mostra como montar uma 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