{"id":563,"date":"2017-05-05T14:16:52","date_gmt":"2017-05-05T14:16:52","guid":{"rendered":"http:\/\/aboutcom.com.br\/\/pt\/?p=563"},"modified":"2025-08-01T13:21:40","modified_gmt":"2025-08-01T13:21:40","slug":"about-being-aboutcom-6-o-cliente-nao-precisa-de-tudo-em-comunicacao","status":"publish","type":"post","link":"https:\/\/aboutcom.com.br\/pt\/about-being-aboutcom-6-o-cliente-nao-precisa-de-tudo-em-comunicacao\/","title":{"rendered":"about being aboutCOM #6: O cliente n\u00e3o precisa de tudo em comunica\u00e7\u00e3o"},"content":{"rendered":"<p><strong>Por editorial aboutCOM<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">No sexto e \u00faltimo v\u00eddeo da s\u00e9rie #aboutbeingaboutCOM, Flavia Sobral Faccioni aborda a necessidade de ter um plano estrat\u00e9gico de comunica\u00e7\u00e3o antes de atuar ativamente nas redes sociais.<\/span><\/p>\n<p>Antes de se aventurar pela web a empresa deve, sobretudo, ter definidas suas miss\u00f5es e valores, seu p\u00fablico-alvo e a import\u00e2ncia do uso das redes sociais na hora de se comunicar com seus clientes. Tal estrat\u00e9gia tamb\u00e9m deve ser levada em conta por empresas estrangeiras que pretendem montar uma estrat\u00e9gia de comunica\u00e7\u00e3o voltada para o Brasil.<\/p>\n<p><span style=\"font-weight: 400;\">Com todo esse processo bem definido, o<\/span><span style=\"font-weight: 400;\"> pr\u00f3ximo passo da empresa \u00e9 estabelecer qual linguagem usar de acordo com o p\u00fablico que pretende atingir, assim como quais redes sociais vale a pena trabalhar ou n\u00e3o. \u201cEstar nas redes sociais \u00e9 importante? Sim, mas em quais estar?\u201d, questiona Flavia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contar com uma equipe capacitada para p\u00f4r em pr\u00e1tica um planejamento de comunica\u00e7\u00e3o eficaz e trabalhar nessa estrat\u00e9gia \u00e9 o que faz a marca ganhar espa\u00e7o onde realmente interessa e fazer a empresa crescer.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/D-T6n-v5SnA\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Reveja os outros v\u00eddeos da s\u00e9rie #aboutbeingaboutCOM no nosso site.<\/span><\/p>\n<p><strong>Saiba mais:<\/strong><br \/>\n<a href=\"http:\/\/aboutcom.com.br\/about-being-aboutcom-1-como-tudo-comecou\/\">about being aboutCOM #1: como tudo come\u00e7ou<\/a><br \/>\n<a href=\"http:\/\/aboutcom.com.br\/about-being-aboutcom-2-informacao-nao-e-diferencial\/\">about being aboutCOM #2: informa\u00e7\u00e3o n\u00e3o \u00e9 diferencial<\/a><br \/>\n<a href=\"http:\/\/aboutcom.com.br\/about-being-aboutcom-3-os-tao-esperados-kpis\/\">about being aboutCOM #3: os t\u00e3o esperados KPIs<\/a><br \/>\n<a href=\"http:\/\/aboutcom.com.br\/about-being-aboutcom-4-alinhado-com-a-estrategia-sempre-engessado-nunca\/\">about being aboutCOM #4: Alinhado com a estrat\u00e9gia, sempre. Engessado, nunca<\/a><br \/>\n<a href=\"http:\/\/aboutcom.com.br\/about-being-aboutcom-5-america-latina-um-jeito-diferente-de-fazer-comunicacao\/\">about being aboutCOM #5: Am\u00e9rica Latina: um jeito diferente de fazer comunica\u00e7\u00e3o<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descobrir as redes importantes para a empresa ao inv\u00e9s de aparecer em todas<\/p>\n","protected":false},"author":2,"featured_media":564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[220,222],"tags":[],"class_list":["post-563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conhecimento","category-t2h-conhecimento"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>about being aboutCOM #6: O 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